Give your wash day routine a strong foundation. Curls, coils and waves are naturally more fragile, which is why Aveda’s game-changing shampoo for curly hair, coily hair and wavy hair replenishes with an essential curl-strengthening peptide derived from plant proteins.

This silicone-free Aveda shampoo for curly hair types removes impurities and product build-up from hair and scalp. When used with Aveda be curly advanced(TM) conditioner it acts as a defensive shield, enveloping the curl to protect against humidity and instantly reduce frizz*. After one wash day, curl patterns look healthier and more defined*.

All curl types: coily (4A – 4C), curly (3A – 3C) and wavy (2A -2C)

All hair types: fine, medium and thick

Created with their expert team of texture stylists.

94% naturally derived**. Vegan. Leaping Bunny Approved.

REGIMEN

Tight curls and coils:

• On wash days, use be curly advanced(TM) shampoo, intensive curl perfecting masque and curl perfecting primer, then style with coil definer gel;
• Co-wash curls and coils between wash days to gently cleanse without stripping

Wavy and loosely curly hair:

• On wash days, use be curly advanced(TM) shampoo, conditioner and curl perfecting primer, then style with curl enhancer cream;
• Swap conditioner for the intensive curl perfecting masque every 2 – 3 wash days, depending on your individual hair needs

KEY INGREDIENTS

Vegan curl-perfecting peptide:

• Powerful peptide blend derived from hydrolyzed pea and vegetable proteins for stronger curls, coils and waves;
• Peptide with low molecular weight penetrates and fortifies vulnerable strands;
• 17 essential amino acids

Kokum seed butter:

• Deeply nourishes and conditions, and provides slip and detangling to help reduce breakage of curls, coils and waves

Silicone and sulphate cleanser free.

*Testing on tresses when used with be curly advanced(TM) conditioner.

**Per ISO Standard 16128, from plant sources, non-petroleum mineral sources, and/or water