“Aveda’s Purple Shampoo is one of the most pigmented on the market to help tone silver, blonde and grey hair. The best part? It doesn’t leave your hair feeling dry as most cheap alternatives do!.” – Chelsey, Escentual Beauty Team.

Why You’ll Love The Aveda Blonde Purple Toning Shampoo:

• Keeps blonde hair looking fresh in between appointments.
• Ideal for blonde, grey or naturally silver hair.
• Gently cleanses hair and tones hair without stripping it.
• Sulfate and silicone-free purple shampoo.
• Vegan and cruelty-free.

What You Need To Know:

Aveda Blonde Revival Shampoo is a purple shampoo that helps to neutralise unwanted yellow or brassy tones in blonde hair.
It contains 8x more toning pigments than the Aveda Blue Malva Shampoo, making it a more effective way to restore salon-fresh blonde colour.

The shampoo is made from 97% natural origin ingredients, including a conditioning blend of naturally derived emollients, which helps to hydrate and condition hair, leaving it feeling soft and smooth.

Why It’s Escentual:

This is for you if you want for a purple shampoo that tones and hydrates. It’s also great for brunettes with balayage looking to keep their ends bright.

The Best Way To Use It:

• Apply the shampoo to damp hair.
• Massage the shampoo into your scalp and hair.
• Leave the shampoo for one to three minutes, then rinse it thoroughly.
• Follow with the Blonde Revival Conditioner.
• Use this shampoo to maintain your blonde colour every time you wash your hair.

Top Tip: First, shampoo with your regular shampoo and then follow with Blonde Revival Shampoo for your second shampoo for brighter, bouncier results.

The Sustainable Side:

• Aveda is a Leaping Bunny-certified vegan hair care brand.
• The ingredients in the Blonde Revival Shampoo are sustainably sourced.
• The shampoo is packaged in recyclable materials.

Values:

• Vegan and cruelty-free.
• Sulfate andsilicone free.